Be simply natural but absolutely gorgeous

FEG Cosmetics was born after realising there was a gap in the market for a gentle alternative to expensive lash & hair extensions. 

With FEG it is possible to get those gorgeous and long lashes and thick hair without adding fake ones or damaging your own lashes and hair.

 Our products’ effectiveness have been proven in several clinical trials, but also that they deliver results in a natural and safe way

One team, one vision

Our team spent decades dealing with hair issues from hair loss, to short and vulnerable lashes. The only products that seemed to work were wildly expensive.

We spent decades building products for some of the best largest and most premium brands in the world (e.g. Tom Ford, Lab Series, etc.).

We teamed up to create a world-class offering of beauty care products leveraging the experience and personal lessons we've learned along the way.

We're excited that you're here and hope that you'll join along for the ride

We’ve taken our passion and developed A+ personal care products for customers everywhere.


  • Better for you.

    We choose the best possible ingredients. Our products are 100% vegan, never tested on animals, and free-of parabens, sulfates, silicon, phthalates, and aluminum.

  • Accessible price.

    We’ve eliminated everything you don’t need and left in only the high-performing essentials. You'll look great and feel even better without ever breaking the bank.

Feg plus eyelash serum – loved by 5 million women worldwide!

With more than 5 million customers worldwide, we’re a rapidly expanding global cosmetics brand. At the core of everything we do, there’s an inspiration for natural beauty that empowers ambitious women. 

We stand for lasting beauty grounded in science, success and sustainability. Since launching, we have added more products to our range in order to help you intensify your natural beauty. No matter if it’s your lashes, hairs or brows that you would like to enhance.

More than haircare

We are committed to creating thoughtful, modern hair care treatments that serve to empower and embrace natural beauty. Always clean ingredients, backed by science and filled with passion.

All of our hair products are sulfate free, paraben free, artificial fragrance free & cruelty free so that you can feel good about looking good!

All our products are FDA approved & DHA approved

We are certified cruelty-free, gluten-free, and vegan.

Our formulas are free of artificial colors and fragrances, mineral oil, lanolin, S.D. alcohol, parabens and microplastics.

All of our products are FDA & DHA approved and are safe for users’ health.